Candidates will learn how to:

Business Management

• Design and implement a business plan (i.e. operating statement, choice of actions, etc).
• Structure the legal and/or financial framework of the project.
• Strategically set priorities and monitor accomplishment of business objectives.

Vineyard Management and Wine Production

• Analyze the interactions between soil/climate/plant
• Manage the vineyard from plantation to harvest
• Understand the science based fundamentals of Terroir, choice of plant material, and canopy management through practical experience
• Acquire and develop knowledge of enology and winery technology
• Conduct winery evaluations focused on aligning wine production with the commercial objectives
• Enhance tasting ability and sensory evaluation.

Commercialization

• Price the product according to economic and technical criteria
• Conduct commercial analyses
• Hold a cost accounting
• Calculate and analyze costs.